WORLD SUMMIT 2010 WANTS TO CONTRIBUTE TO
• Supporting teachers and recreation instructors so they can progress from an outsider position to involvement in the media and information society.
• Providing a scientific basis for media training.
• Giving the decision-makers access to findings from the world of research as a basis for their decisions.
• Giving the media industry increased knowledge of modern research to be used in developing production and distribution.
• Giving decision-makers insight into the role of the media industry and the prerequisites for producing and distributing high-quality content for children and young people.
• Improving the status and availability of media education.
• Increasing children’s and young people’s involvement in and influence on media content.
• Helping children and young people make demands that will lead to better teaching about and involving the media.
• Create and develop an increased dialogue between the media production and content creation, media education and educators, media research and policy-making
and children and youth participation in the media.

EXAMPLES FROM THE PROGRAMME
• So sexy so soon – sexualisation of children and young people in today’s media.
• Growing up with interactive media technology – computer and TV games, the Social Web, the blogosphere, mobile phones.
• How children and young people are represented in the news – and how they wish to be represented in the media.
• How children and young people express their digital media skills – and create an image of themselves and each other on the internet.
• From spectator to participant – when teachers and recreation instructors take their place in the media and information society.
• The new international curriculum for the media and information society, and how to improve relationships between children, young people and the mass media.
• New tools to give children and young people a stronger position in the media society.
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WHO SHOULD BE THERE?
Media Educators and educators, Researchers, the Media Industry, Policy Makers, Children and Youth in active participation and everyone who is interested in
children and young people's well-being.

INTERVIEWS
Local newspaper interviews Director Per Lundgren (in Swedish)

Indian Children newspaper The Yamuna interviews Director Per Lundgren (pdf)

Local newspaper interviews Director Per Lundgren (in Swedish)

Multirio/Rio Media interviews Director Per Lundgren (pdf)

World Summit Presentation Strasbourg (ppt)
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