PROGRAMME SESSIONS

MONDAY JUNE 14

16:00 - 18:00		"Grand Hall Opening Ceremony: World Summit top level presentations and World Culture festivities" Location: Aula Magna, Karlstad university Ms Lena Adelsohn Liljeroth Swedish Minister for Culture. Ms Patricia Edgar Chair World Summit on media for chíldren foundation Melbourne Australia. Mr Alton Grizzle, Programme Specialist Section for Media and Civic Participation, Communication Development Division UNESCO HQ Paris France. Ping Ping Worakate, Peace Revolution, Thailand Prfessor Renee Hobbs, Temple University, USA Mr Hans Rosling, Professor of International Health, Karolinska Institutet, Stockholm, Sweden and other programme top names.

TUESDAY JUNE 15

09:00 - 10:15 and 13:30 - 14:45		Key note speech I: "Linking Media Education with health education" Presented by Alberto Pellai, Department of Public Health at Universitá degli Studi di Milano, Italy (Read his bio) Nowadays adolescents grow up in a media-saturated world. Most of their values and beliefs are artificially shaped and crafted by decision-makers working at marketing departments, whose messages often urge teens in developing problems with their self-image and in adopting at-risk behaviours like smoking, drinking, drug-using, and unsafe sex. Media education can be considered a revolutionary tool in the hands of health educators who can help teens to navigate safely and consciously into this media-saturated world. Being in control instead of being controlled: this is one of the basic goals of media education processes in the third millennium, linking media education with health education goals. Health education programs can use media education's tools to help students understanding how media messages are promoting, glamourizing or normalizing at-risk behaviors and how to prevent them.
09:00 - 10:15 and 13:30 - 14:45		Key note speech II "So Sexy So Soon: The New Sexualized Childhood-Jean" and "Creating change through activism-Julie" Presented by Jean Kilbourne, Wellesley Centers for Women, USA (Read her bio) and Julie Gale (Read her bio), Kids Free 2BKids, Australia Most children these days get a powerful and very damaging kind of sex education from the popular culture. Media messages about sexuality often exploit women's bodies and glamorize sexual violence. Girls are encouraged to objectify themselves and to obsess about their sex appeal and appearance at absurdly young ages, while boys learn that they should seek sex but avoid intimacy. What used to be part of an adult, secret, mysterious world is now public, ordinary, everywhere. Graphic sexualized imagery in advertising, television, movies, music, the Internet, video games, and more is used to capture children's attention, all in the service of getting them to buy more and more - or to pressure their parents to buy things for them. These images aren't designed to sell them on sex, but to sell them on shopping. Using many illustrations and examples, Jean Kilbourne will describe this sexualization and discuss the harmful consequences. How did we let the ever-increasing onslaught of sexualised imagery in the public domain occur? Most people report feeling powerless to change the way things are, but our silence allows marketers, advertisers and retailers to keep pushing the boundaries. When the ‘corporate world’ is seen as an inaccessible giant, how do we access the individuals who make the decisions that impact on the mental health and wellbeing of our children and youth? Parents play an important role in protecting children from the sexploitation bombardment, but today’s media environment is not a level playing field. Julie Gale will discuss how we - politicians, corporations and the community - all need to work together to create change, but most importantly, she will show us how it is the passionate individual who makes the difference.
09:00 - 10:15		"News for children world wide" Presented by Ole Chavannes, Free Voice's Kids News Network, The Netherlands(Read his bio) Kids News Network (KNN) is a cooperation between 8 youth news programs on TV and internet, for youth in Indonesia, Burma, Zambia, Mozambique, South Africa, Netherlands Antilles, Surinam and Peru, reaching an estimated 20 million viewers a week. The aim of KNN is to inform youth about the news in their own country and world in an understandable way. The news program not only explains the news, but also gives children a voice - by asking them constantly for opinions about current affairs. In most countries the kids news is the only TV program that takes children serious, although the program is a mix of 'heavy' and 'light' subjects. In every country the program format is owned by a local broadcaster and addepted to the local culture and media landscape. The concept of KNN is based on the Dutch 'jeugdjournaal' (youth news), which broadcasts for almost 30 years. KNN stands for exchange of specific knowledge and footage. Experienced youth news journalists from the Netherlands, but also from the network itself, help new countries develop their own programs with hands on workshops. All KNN programs also exchange their best reports via an online server. KNN has researched children's television in 30 developing countries and published it online (open source) in 2009. During the presentation learnt lessons will be discussed as well as future plans and potential new partnerships.
09:00 - 10:15		"What do new audiences require? Listening to children’s and youth’s voices in this media convergence era." Presented by Tatiana Merlo Flores, Instituto de Investigación en Medios, Argentina (Read her bio) Which are the cultural paradigms that have changed? What are the processes that both children and youngsters are going through like, which make all the media producers reconsider their strategies to fulfil the new requirements of an audience that seems to be hard to turn loyal? Different field research works carried out at a comparative national and international level try to get closer to the answers that emerge from the children themselves. The processes and levels of involvement with the media contents have different and precise characteristics, which are important to bear in mind when giving adequate answers to an audience which is turning
09:00 - 10:15		"Entrepreneurship & journalism for young refugees" Presented by Jan Vincens Steen, SteenMedia.no and Paal Stensaas, Markhi AB, Norway (Read their bios) Staying a lifetime in a refugee camp seems hopeless, but through our concept young refugees gain optimism and knowledge to create their own jobs and learn to use their human right of free speech and be a resource for their environment. We will show this is possible to achieve with limited resources. In the world biggest refugee camp Dadaab in Kenya, Somali youth have establish their own company, Hagadera News Corporation, and give service in communication and news to a population of more than 100 000 muslim refugees from Somali. Our method can be used also for immigrant groups in other countries.
10:15 - 11:45 and 16:00 - 17:30		"Digital Tourist" Workshop co-managed with the Ministry of Culture of and the Swedish Media Council. Moderated by Farid Mädje, Swedish Media Council and introduced by Martina Wagner, Ministry of Culture, Sweden A workshop where you will see how youth live in their digital world.
10:45 - 11:30 and 15:15 - 16:00		"International Panels - International delegates will follow up and discuss issues related to the opening ceremony talks and key note speeches." Panel 1: "International Policies. Why should government develop, support and implement Media Literacy Programmes and initiatives in their countries?" Moderator: Per Lundgren, Director WS2010 and WSFB member Panellists: Jordi Torrent, UN Alliance of Civilizations, USA AltonGrizzle, UNESCO Headquarters, Paris, France´ Joseph Huber, Council of Europe, France (Read his bio) Kjersti Sjaatil, European Commission,Belgium. Maja Rakovic, Council of Europe, Serbia. Secretary: Karen Cirillo, UNICEF, USA (Read her bio) Panel 2: "National Media Literacy Organisation. What are the national social outcomes of Media Literacy and how to organise for this?" Moderator: Renee Hobbs, Temple University Media Education Lab, USA (Read her bio) Panellists: Sherri Hope Culver, NAMLE, USA (Read her bio) Gianna Cappello,MED-Italian Association for Media Literacy, Italy (Read her bio) Aralynn McMane, World Association of News-papers and News Publishers – WANIFRA, France. Dora Akunyili, Africa Committee, Nigeria. (Read her bio) Secretary: Regina de Assis, WSFB Member, Brazil
10:45 - 11:30		"Research Forum Plenar Session: The Vital Need of Research in the World" Introduction and moderator Professor Ulla Carlsson, Sweden Director, Nordicom, University of Gothenburg • "Eight Working Principles for Change in Children's Television: The views of producers around the world" Professor Dafna Lemish, Israel (Read her bio) Currently: the Center on Media and Child Health, Children's Hospital Boston Harvard Medical School, USA, Home: Department of Communication, Tel Aviv University, Tel Aviv • "Children, Media and Democracy" Dr. Ibrahim Saleh, Egypt (Read his bio) Centre for Film and Media Studies (CFMS), University of Cape Town, South Africa The Research Forum will be introduced in a Plenary Session where current research on children, youth and media is presented by well known scholars from the international research community - a contribution to the international discussion on the increasingly important issue of young people and media in the world. Multilateral solutions to vital global issues are more essential than ever in the age of rapid digitization. Several of these have a strong media and communication component - not least issues regarding children and media. Issues that touch on vital democratic values.
10:45 - 11:30		"Young people's net cultures for dummies" Presented by Elza Dunkels, Umeå university, Sweden (Read her bio) and Ann-Britt Enchsson, Karlstad university, Sweden (Read her bio) A workshop about young people's activities on the internet lead by researchers in collaboration with young people. There will be a mix of lectures, discussions and hands-on activities. Those who have their own laptop with wireless internet connection can bring it to the session to join us in illustrating and learning about different kinds of communication.
10:45 - 11:30		"Radijojo: Giving children a voice - worldwide" Presented by Thomas Röhlinger, Radijojo World Children's Radio Network, Germany (Read his bio) • Case studies: Radijojo's children's radio & online projects on all five continents. • How to join our global network for kids by kids: Topics: children's rights, environment, culture exchange, peace, education - and pure fun! • Technics: podcasts, rebroadcasting, coproductions, programme exchange, internet conferences • General aspects: - participative kids media as tools of social change - Media as voice of the emerging global civil society - Fight against commercial exploitation of kids • Financing non-profit independent kids' media • Questions and answers
10:45 - 11:30		"The Young Internet - a model of seminars, toolboxes and network building" Presented by Ann-Katrin Agebäck, Media Council Sweden, Sweden(Read her bio) There is a huge need for information about the young Internet in society. Parents, teachers, social workers and many others want to know more - and to understand the attraction of living in front of the screen is. This workshop will show one model for producing and disseminating knowledge, awareness and tools and how to multiply the model.
10:45 - 11:30		"Nordic film: Sweden - From young to talent" Presented by Carina Ekman, Henrik Thorson, Jenny Jansdotter, Wilhelm Forsnäsgård, Daniel Wirtberg. Annika Linqkvist is moderator, Film i Värmland, Sweden The 19 regional resourcecenters for film and video in Sweden are in the business of developing talent. Film i Värmland is one of them and is presented here with examples of the new young talent, the developing talents and the talents who are already in the business. We discuss in what way a regional institution can be of help for a young talent and how the work has developed during the last 10 years.
11:30 - 12:45		Lunch Restaurant Solsta Inn and 12-Square
11:45 - 12:15		Open Presentation Forum "Hope and Future with our own Voices" Presented by Britt-Marie Meyer och Lena Sundberg, Morkarlbyhöjden, Sweden In 2008 were the first steps taken in the creation of an exchange project between the learners at Morkarlbyhöjden School in Mora, Sweden and Muizenberg High school in Cape Town, South Africa. The students are all from 14 up till 17 years old. They have got to know eachother through communicating on different levels. So far the learners have shared reflections about the movie “Goodbye Bafana” and “The kidz in the hood”. The teachers involved in the project have all met in Muizenberg in October 2009 and then they planned together with the learners for the future of the project. At that time the swedes had a workshop in filmmaking with the filmclub at the school. Two short films were made. This September in 2010 they plan to meet in Sweden and this time some learners will follow. Listen to the students own voices and share their thoughts by watching their short films and their reflections up on life. "Science Fiction Fandom" Presented by Irma Hirsjärvi, Jyväskyla University, Finland We can see a reading child as a lonely user of literature. But looking closer we can find the same child publishing her own web magazine/blog/homepage and be an active participant of an international network among others. These children may overrun copyright laws and practices of multinational companies with their productivity. They are able to create new networks and places to meet other reading kids. They are fans – or fen as some of them call themselves. Networks of fen, fandoms help children learn experienced skills, support creativity and self expression. Fandoms create utopian constructions, sometimes openly political ones. They are participatory cultures of and in new media and they change the world. "Tweens and media consumptions. A qualitative analysis of Hannah Montana forum" Presented by Gevisa La Rocca, University of Palermo, Italy Although early childhood as a marketing category made its appearance in the years immediately following the Second World War, it is just around the 90’s that children 9 to 15 years old have become a target of consumption. The goal of the presentation is to illustrate the outcomes of a research among tweens aiming at studying the ways in which you can create a market’s phenomenon for these children via a case-study: Hannah Montana and particularly its official Italian Internet forum.
12:45 - 13:30 and 14:00 - 14:45		Media Industry Future Outlooks "Social Media Industry - Consumer Driven Change" Presented by Stina Honkamaa, Google Sweden, Sweden (Read her bio) Consumers today are behaving very differently than before internet existed. Younger generations have grown up with the internet and they spend a large proportion of their life on the net. They socialise differently, build loyalty differently and have different purchase decision patterns than previous generation. This is driving the fundamental changes we see in media and marketing today. (Only at 12:45-13:30) "Newspaper industry - Newspapers & Youth - The new lessons" Presented by Aralynn McMane, World Association of Newspapers and News Publishers WAN-IFRA, France & Germany (Read her bio) We will explore how newspapers and educators can work together to assure a better understanding of media and better creation of youth media in ways that also enhance the education process and help prepare children for the future. We will also have some fun, and participants will leave with some ideas they can implement right after they get home. For more than 20 years, WAN-IFRA and newspapers all over the world have partnered with educators and schools to help children and parents better understand the workings of media and analyze media messages. These strategies have ranged from the simple use of the newspaper in class and basic journalism workshops for children to creation of high-tech experiential centers and multi-media explorations. The session will examine how those strategies are changing and adapting to embrace the future. "Me the Media" Presented by Menno van Doorn, VINT Research, the Netherlands (Read his bio) Today every person is media: Me the Media. Using Twitter, YouTube or any other piece of social media you are able to reach out and let yourself heard. The ones that grew up with these technologies are looking at the world through different eyes. The way they learn, work, think and act is changing every organization. This digital native revolution is creating a powershift. Power is shifting from organizations and institutions, towards citizens, consumers and students. Along the way they transform into hyper-ego's. Not only they are hyper-linked to friends and pieces of information to make decisions, they are also hyper-involved in themselves, creating digital identities that are more beautiful and smarter than they are in real life. In politics we've seen the convincing proof of this powerhift. With the election of president Obama, the true power of social media and collaboration of a new generation became clear. Obama collected hundreds of millions of small donations from US citizens and became the first "crowd funded" president of the United States (and less dependent of organizations for his election. In business, universities and in other organizations we now see new practices of the use of me media. Those who understand the essence of the new paradigm are winning, those who apply the old way of working are loosing. Many examples in this presentation will lead to the important conclusion that this shift is inevitable. The talk is based on the 15 years of research off VINT, and over 10 books we’ve published on the impact of new technology on business and society.
12:45 - 13:30		WS Education: Promoting creativity "Girlhood and the Disney Exotic Princess" Presented by Charu Uppal, Karlstad university, Sweden(Read her bio) This presentation will examine what girls in Western and Non-western settings learn about girlhood from princesses Jasmine, Pocahontas and Mulan. The researchers draw data from interviews with children in India, children of Indian decent in the United States, and children of Indian and Fijian descent in Fiji, children in China and children of Chinese descent in the United States, as well as children of Native American descent and children of European decent in the United States. The study inquires whether children from different racial, ethnic and cultural backgrounds view Western representations of Non-western girls similarly or differently. The study brings a significant contribution to understanding how diverse children formulate, interpret and perform gendered identities by emulating media materials situated at the intersection of the local and the global.
12:45 - 13:30		"Creativity and critical skills in education" Presented by Gianna Cappello, MED-Italian Association for Media Education/University of Palermo, Italy(Read her bio) This presentation aims at: • Reflecting on the rationale of media education (key concepts, motivations, method, contexts of uses, future developments, etc) • Reflecting on the potential of media education for at better understanding of the relationship between children and the media • Reflecting on the potential of media education as a tool for learning and creativity as well as for the construction of active citizenship in the 21:th century
12:45 - 13:30		"Constructing Wiki Pages in educational context" Presented by Pierpaolo de Luca, MED-Italian Association for Media Education, Italy (Read his bio) 1. the laboratory is focused on how the simplest online database (wiki) can be used at school or in an educational context, in a fast and simple way 2. we will describe how to create a wiki (i.e. a structure of wiki pages) analysing all the phases of the workflow 3. with the help of all participants, a subject will be developed by means of a free platform that allows anybody to share knowledge in very few and simple steps 4. the attendants will create their own wiki pages and develop the capacity to replicate this experience in their own professional environment
12:45 - 13:30		"Children doing media for peace" Presented by Lawrence John Sinniah, SIGNIS, World Catholic Association for Communication, Malaysia (Read his bio) SIGNIS is the World Catholic Association for Communication: an international non-profit, non-governmental association that brings together a wide range of communications and media professionals from across our globe working in, radio, television, cinema, media education, internet, and new technologies, together with academics and researchers working in these fields. SIGNIS members in more than 100 countries are united in their faith and the steadfast conviction that the creative energy of good media and communications can transform violent conflict, build tolerance and celebrate diversity and construct a culture of peace, shaped by respect for human dignity, justice and reconciliation in our world today. The seminar will showcase different children and young people video production experiences organized by SIGNIS members around the world. The theme that connects all these initiatives is children’s rights and stems from the theme of the 2009 SIGNIS World Congress “Media for a Culture of Peace: Children’s Rights, Tomorrow’s Promise”. We will have the opportunity to view diverse productions and to discuss with some of the media education professionals that were involved in them. The experiences we will explore range from: A one week training camp for 11 year-olds in an impoverish suburb of Buenos Aires (Argentina); a more systematic training with the students of Patrickswell National School in Limerick (Ireland); an exercise over 5 weekends with teenagers done by the Media Education Service in the Solomon Islands (Pacific) and a more journalistic style exposure in which ten young adults from Asia reviewed the SIGNIS World Congress 2009 (Thailand) from their own perspective. The seminar explores the richness of video as a means of creative expression for young people, both as an articulation of self and a perspective on our world.
12:45 - 14:15		"Disguised marketing towards children" Presented by Niklas Eklöf (Read his bio) and Cecilia Norlander (Read his bio), the Swedish Consumer Agency, Sweden The objective of the session is to give a summary of the work of The Swedish Consumer Agency concerning marketing towards children. We will discuss the topic from a legal point of view, and focus on methods and techniques that are used to disguise commercial messages towards this target group.
13:30 - 16:00		"Youth moving youth policies forward" Moderated by Susana Giner, Ideas Foundation, UK (Read her bio) and Linda Raftree, Plan International, USA (Read her bio) Global Youth Council's session one. Identifying and discussing the top five biggest issues affecting children and youth all over the world within the media.
15:15 - 16:00		"Media in the adolescent world in multicultural society in Israel" Presented by Mira Feuerstein, Oranim academic educational college, Israel (Read her bio) In current communications thought, the contexts of the multi-dimensional interpersonal networks in which adolescents are integrated shape the meanings, uses and influences of the media (Livingstone, 2002). This meta-analysis study, directs attention to teenagers in the contemporary multi-cultural society in Israel, in order to evaluate the contextualization of the uses they make of television and stars, and of Instant messaging. The study employed a qualitative meta-analysis of seven studies conducted by media students* to trace adolescents' viewpoint from different sectors: secular, religious, Arab, immigrants from Ethiopia and the former Soviet Union. An inclusive inductive analysis was made to present themes in youth culture in the current media environment. Findings indicate the centrality of the media in identity formation, and in arousing inter-generational conflicts about traditional values: in sex, love and peer-to-peer sociality. Identification with celebrities is dictated by visibility, publicity and materialism which gives pause regarding the worldview of digital teens in Israeli society.
15:15 - 16:00		"Freedom of speech. Children and the news. Questions of (re)presentations and appropriations" Presented by Cristina Ponte, New University of Lisbon, Portugal (Read her bio) This session will discuss children's communicative rights in the context of news production, contents and children's reception and production. Firstly, based on empirical research, it discusses the dominant representations of children in the mainstream news media, including their perceptions by children and young people. Secondly, it explores children's production in scholar newspapers as part of an ongoing literacy project. Both perspectives are framed by the children’s communicative rights and their identity as active citizens recognised in the UN Convention on the Rights of the Child.
15:15 - 16:00		"Sesame Workshop: Building Healthy Habits for Life" Presented by Patti Miller, Sesame Workshop, USA A movement called Sesame Street that started in the 1960’s has grown to reach children in over 140 countries– using the magnetic appeal of television to improve their lives. Forty years later, Sesame Street stands out as the most thoroughly developed and researched preschool program. Health content has always featured prominently in Sesame Street. Many co-productions include general health messages (such as hand washing, getting enough physical activity and eating healthy foods) as part of the program’s curriculum. Other projects have more targeted messages about specific diseases such as malaria or HIV/AIDS. This session will provide an overview of the many ways in which Sesame Workshop is working to improve children's health and health knowledge around the world.
15:15 - 16:00		"How to get your children to watch and be interested in the news" Presented by William Bird, Media Monitoring Africa, South Africa This session will start with an overview of MMA’s work on showing how children monitor the media and in so doing develop their critical media literacy skills. It will then demonstrate how this impacts on children’s engagement with key issues and the news in general. Participants will then be shown a ‘do-it-yourself’ child focused system to carry out with children called DRIVE. Playing the DRIVE game will build communication, encourage critical viewing
16:00 - 16:45		"The Influence of Exposure to Pornographic Message among the Youth in Addis Ababa, Ethiopia" Presented by Amanuel Tefari Mamo, Plan International, Ethiopia(Read his bio) The presentation is about the study findings of the influence of exposure to pornography among the youth in Addis Ababa, Ethiopia. How the youth respond to sexually explicit media, how they identify themselves, perceive and interpret pornography in their daily life activities shall be discussed. Through the in-depth individual interviews and focus group discussions made, some respondents have said, they have rushed into unsafe sexual practices, and have law values for women after exposure to pornography while others say it helped their peer groups to break the silence about sex. The presentation discusses more about this and other findings thoroughly.
16:00 - 16:45		"Nordic film: Sweden; Film in school - Sweden/Vietnam" Presented by Bitte Eskilsson (Read her bio)and Eva Westergren, Swedish Film Institute, Sweden Film as an educational tool in primary schools in Vietnam. During four years The Swedish Film Institute has collaborated with primary schools in Vietnam and introduced film as an educational tool with screenings of features, shorts and documentaries, discussions and also film making. A large number of short films have been produced by the children and their teachers. To use film has been a new way of teaching and has opened the possibilities for the children to be more open minded. To struggle against poverty is not only a question about enough food to eat it´s also a question about how to use new tools in the name of democracy.
16:00 - 16:45		"Promoting online safety across Europe and beyond" Presented by Janice Richardson, Insafe, European Schoolnet, Belgium Insafe is a network of national internet safety awareness centres in 27 countries across Europe. Since it was set up by the EC in the framework of the Safer Internet Programme in 2004, Insafe has carved a major place for itself with actions such as Safer Internet Day, now celebrated in almost 60 countries worldwide. It aims at listening to the voice of young people and working alongside parents and educators to ensure that online technology contributes positively to building an information and knowledge society for all.
16:00 - 16:45		"Light cinema in Napoli: Kids writing and making movies" Presented by Antonella di Nocera, Arci movie, Italy (Read her bio) The “Light cinema workshops” in the Eastern outskirts of Napoli, Ponticelli, represent a unique experience in film production involving children and young people. Since 1995 Arci Movie and the associated company Parallelo 41 have organized and produced various short films and documentaries oriented to give chances of expression to kids, some times coming from difficult social background. The results have been very important in the years and recently the productions made are example of good cinema and at the same time of educational process. In the session di Nocera will introduce some of the most recent productions, telling the stories of protagonists and the process to construct the film. Light cinema is light: small equipment, no budget, restricted troupe. We wil explore how important can be direct use of filmmaking in children's lives
16:00 - 16:45		"Peace Revolution online social platform: from inner revolution to global evolution of ethical media" Presented by Ping Ping Worakate, Peace Revolution, Thailand (Read her bio) Technological advances allow young people to use their creativity to easily produce media that are widely accessible across the globe. This results in gradual changes in the ways of thinking and lifestyles of the young generation in all nations. This issue raises concerns about bad habits that are possibly established due to the lack of moral conscience of the young media producers. Peace Revolution is an online social media that aims for the (Inner) Peace Education of young people regardless of nationality and belief to revolutionize their ethical conduct using meditation. The platform provides an innovative combination of multimedia technology for Inner Peace guidance using various media such as meditation MP3s, live meditation broadcasting, and online Q&A sessions. As a result, young participants generate inspiring media of their "Peace Out" activities based on their "Peace In" experience.
16:00 - 18:00		"Research Forum - Media Literacy and Education" Introduction Professor Cecilia von Feilitzen, Sweden Scientific Coordinator, The International Clearinghouse on Children, Youth and Media, Nordicom, University of Gothenburg Moderators Dr. Jordi Torrent, USA Media Literacy Education, UN - Alliance of Civilizations, New York Panellists "Views on the News: Elementary School Media Literacy from Analysis to Advocacy" (by Renee Hobbs, John Landis and Henry Cohn-Geltner) Professor Renee Hobbs, USA (Read her bio) Media Education Lab, Department of Broadcasting, Telecommunications and Mass Media,Temple University, School of Communications and Theater, Philadelphia "A Study of the Impact of Media Education on Students' Media Analysis Skills and Media Use Habit" Dr. C.K. Cheung, Hong Kong University, Hong Kong/China "Children and Youth in Film and Television – and Film and Television by Children and Youth in Contemporary Brazil" Dr. Moira Toledo, Chair of the Department of Cinema, Radio and Television, School of Arts and Communications, University of São Paulo, Brazil "Children and Youth in Film and Television – and Film and Television by Children and Youth in Contemporary Brazil" Professor, Dr. Esther Hamburger, Brazil (Read her bio) Chair of the Department of Cinema, Radio and Television, School of Arts and Communications, University of São Paulo "Children and the New Media Literacy: An Egyptian Case Study" Professor Samy Tayie, Egypt (Read his bio) Faculty of Mass Communication, Cairo University Read more
16:00 - 18:00		"Youth workshops, open to all" Youth producing media World Summit Daily News Youth editorial board to produce Summit documentation. I: Mobile video workshop Presented by Stefan Barkman and Henrik Thorson, Film i Värmland, Sweden In Värmland, Sweden, a solution for film-projects in schools is called Mobile Videofactory and has a set of equipment suitable for short visits by filmmakers to schools in the region. The goal is to teach how to use the moving images in education. It is both ment to be a way to learn storytelling with moving images but also as a tool in the overall education. The primary target is teachers but often projects designed directly for the students are launched. Film i Värmland shows you the technical solutions for the Mobile Videofactory and it is possible to try out the equipment in your own storytelling… II: Easy animation for all Presented by Clifford Cohen, ANIMACTION, INC., USA III: Workshop CinekidStudio Presented by Ilma van de Beek and Vanessa Pattipeilohy, Cinekid, the Netherlands CinekidStudio is a free online production and communication platform, with tools, with which young children can design, create and publish a broad range of media productions such as small games, animations, cartoons, video and music. CinekidStudio is a play-educational technology in which children are allowed to learn by doing through making their own media productions. IV: Make your own TV program in a professional TV studio at Karlstad Media Education Center. Presented by Ola Lindholm, Karlstad Media Education Centre, Sweden We will produce a small news/cultural program were the participants can form their own program. You will have the possibility to try to be behind the camera, in the control room or in front of the camera reading the news.
16:45 - 17:30		"Social Network Websites and Young People’s Developing Identities" Presented by Nayia Roussou (Read her bio) and Tao Papaionnaou (Read her bio), University of Nicosia, Cyprus Presentation. Part 1. The presentation will explain how the research project tried to investigate how young people are possibly affected in the continuing formation of their socio-cultural identity by their use of social network websites such as Facebook and My Space. An analysis of the characteristics of these two social networks will be presented with a focus in the following areas: • Creating virtual relationships versus actual offline relationships • Cyber consumership versus offline consumership • Pursuit of professional goals online versus in real life • Awareness and possible participation in significant events (international or national) online versus offline The presentation will also include an introduction to the research agenda used for the interviews and focus group discussions, which will be analyzed, together with a discussion of the results by Dr. Nayia Roussou, in Part 2.
16:45 - 17:30		"The Handkerchief Project" Presented by Lawrence John Sinniah, SIGNIS, Malaysia (Read his bio) Using creative methods to empower children and their community on learn and put to action Children basic rights especially Media Rights in their local community. SIGNIS launched a global Handkerchief project with the theme Children’s Rights, Tomorrows Promise in 2009. By Networking with its partners around the globe children participated in painting their hands with various colors and printing on Handkerchief of various shape and sizes. Children/Parents/Teachers/Community organizers were given a background on childrens media rights, using the UN/local documents on the rights of children.
16:45 - 17:30		"Media compass – a way to navigate young media consumers of today" Presented by Lena Victorin, Swedish Media Association, TU, Sweden (Read her bio) What would happen if media didn’t exist? Would society become better, worse, or the same as it is today? With sharp questions Media Compass tries to get young people engaged in media’s role in a democracy. This seminar is about how to get young people to read as much news as possible, with good knowledge about how media works. Media compass is an initiative from the Swedish Media Association that strives to help young people become competent news consumers, and help media companies know more about generation differences and young people’s special needs. In order to ensure that even the next generation reads and understands news and takes an active role in the public debate, companies and organizations must understand how young people consume media today.
16:45 - 17:30		"Kids for Kids Festival" Presented by Firdoze Bulbulia and Helen Ward, Cifej, South Africa(Read her bio) ”Kids for Kids Festival” Presented by Firdoze Bulbulia and Helen Ward, Cifej, South Africa Kids For Kids Festival will be co-presented in a time period of 15-20 minutes by Firdoze Bulbulia and Helen Ward. Firdoze, as President of CIFEJ, will emphasize the relationship of CIFEJ with the international network of KFKF. Helen Ward, coordinator of the international KFKF network, will present analytically the operation of the network of KFKF. During the presentation extracts will be shown from the acclaimed films of KFKF in the previous years.
16:45 - 17:30		"Media relations" Presented by Per-Olof Olsson, Mediegruppen, Sweden(Read his bio) The characteristics of news. Why do some things become great news and others pass without anybody careing? In this seminar you will learn the ten most important characteristics of news. You will also learn the Journalistic Method, how to say the most important stuff first! You will also get inside information on how the editorial desk works and what gets the journalists going.
16:45 - 17:30		"Introducing media education in practice including the youth workshop reflections (Make your own TV-program)" Presented by Dan Nilsson (Read his bio) and Robert Kallström (Read his bio), Karlstad Media Education Centre, Sweden To be updated
16:45 - 17:30		"Child Sexual Abuse" Presented by Meenakshi Vinay Rai, Chinh Early Education Web Channel, India Experiments of addressing the sexuality issues through Media Literacy in conservative cultures.

WEDNESDAY JUNE 16

09:00 - 10:15 and 13:30 - 14:45		Key note speech III: "Children, Ethics and the News: A practical approach to resolving ethical dilemmas involving children" Presented by William Bird, Media Monitoring Africa, South Africa(Read his bio) This session will start off by outlining some of the work MMA has undertaken in developing ethical guidelines with children and journalists for media. It will then move on to show some of the common portrayals of children and the news. Using practical cases the session will then demonstrate how adopting a rights based approach can help resolve even the most challenging of ethical dilemmas. The aim of the session is to demonstrate no tonyl the complexity of the dilemmas but also through discussion show how they can be resolved
09:00 - 10:15 and 13:30 - 14:45		Key note speech IV: "Growing up in a digital world" Presented by David Buckingham, Centre for the Study of Children, Youth and Media - Institute of Education, University of London, UK (Read his bio) Children today are growing up in a digital world. Some commentators see them as “digital natives”, empowered by the wonders of technology; while others argue that new media make them increasingly vulnerable to commercial and sexual exploitation. This presentation will challenge some of the romantic (and indeed sentimental) ways in which children are often viewed in these debates, drawing on a range of empirical research. I will argue that we need to recognise the diversity - and the inequalities that characterise contemporary childhoods; that we need to acknowledge the constraints and limitations, as well as the freedoms and opportunities, offered by digital media; and that we need to identify and teach the critical skills and knowledge that children (and adults) need in order to survive and thrive in the new digital world.
09:00 - 10:15 and 13:30 - 14:45		"Videogaming" Presented by Massimiliano Andreoletti, MED-Italian Association for Media Education, Catholic university Milan, Italy (Read his bio) and Anna Ragosta, Catholic university Milan, Italy(Read her bio) Reflect on videogames’ educational and learning potential, show educational and learning possible curriculum "with" and "on" video games provide some operational tools to use video games in educational and learning activities During the activity the videogamer-actor (the one who is playing) and the videogamer-spectator (the one who is watching) reflect on several dimensions involved in videogaming. With the aid of some teaching materials drawn from a Media Education curriculum developed in Italy, the conductors help videogamer-actors reflect on their own decision-making process while, at the same time, videogamer-spectators can detect the game style, the communicative ways and the rules. They can also recognize the hidden models and the grammar that manage the media and media language.
09:00 - 10:15 and 13:30 - 14:45		"UN Alliance of Civilizations - Presentation of: Media Litercay Online Clearinghouse, Media Education Policies book and Plural Plus Programme" Presented by Jordi Torrent, UN Alliance of Civilizations NY, USA To be updated
09:00 - 10:15 and 13:30 - 14:45		"Social Media for All" Presented by DK, Mediasnackers, UK (Read his bio) Masterclass/workshop - focusing on practical communication methods and the connective power of social media. It will be highly illustrative with explorations of many under-used online platforms and tools you can use today/tomorrow/in the future.
09:00 - 10:15 and 13:30 - 14:45		"Learning through moving images" Presented by Kjerstin Persdotter, Elisabeth Olsson, Carita Johansson, Evelyn Frankel, Film i Värmland, Sweden Moderator: Annika Linqkvist How can insitutions cooperate with the local community in order to expand the use of film and media in education? At a regional level Film i Värmland, the regional resourcecenter for film and video developes the overall strategy for projects with film in the region. One example is the filmhappening ”The Climate- Reel” where young students make films around climate and enviroment and also participate in a fun and rewarding contest. The second level – the local community – is represented by Sunne municipality of Värmland where the “AgendaM” modell for education och media has been adapted since many years. The third example is form the schoollevel in Värmland. In Vålberg the local school is today a so called partner-school of the Swedish Film Institute. The students have worked for one year and a half with film in different ways and the results of the project are ment to inspire other schools in Sweden through a thorough documentation. Teachers and students from the school will tell you about the film-oriented experiences in Vålberg.
09:00 - 10:15 and 13:30 - 14:45		"Radijojo: Giving children a voice - worldwide" Presented by Thomas Röhlinger, Radijojo World Children's Radio Network, Germany (Read his bio) • Case studies: Radijojo's children's radio & online projects on all five continents. • How to join our global network for kids by kids: Topics: children's rights, environment, culture exchange, peace, education - and pure fun! Technics: podcasts, rebroadcasting, coproductions, programme exchange, internet conferences General aspects: - participative kids media as tools of social change - Media as voice of the emerging global civil society - Fight against commercial exploitation of kids • Financing non-profit independent kids' media • Questions and answers
10:45 - 11:30 and 15:15 - 16:00		"International Panels - to follow up and discuss issues related to opening ceremony talks and key note speeches" "Human Rights and Intercultural dialogue. How Media Literacy increases awareness of differences and develops respect for the others" Moderator: Divina Frau-Meigs, University Sorbonne nouvelle, France (Read her bio) Panellists: Reijo Kupiainen, University of Tampere, Finland Ricardo Yanez, SIGNIS, World Catholic Association for Communication, Belgium (Read his bio) Patrick Verniers, Conseil Supérieur de l’éducation aux médias, Belgium Karen Cirillo, UNICEF, USA (Read her bio) Secretary: Kjersti Sjaatil, European Commission, Belgium "Implementation and evaluation of Media Literacy in the classroom" Moderator: Regina de Assis, WSFB member, Brazil Panellists: Samy Tayie, Cairo University, Egypt (Read his bio) Michael Dezuanni,Queensland University of Technology, Australia Lawrence John Sinniah, SIGNIS, Malaysia (Read his bio) Secretary: Sherri Hope Culver, NAMLE, USA (Read her bio)18
10:45 - 11:30		"Ethics and values as national cultures crash into global children's media" Presented by Monika Vikström-Jokela, YLE , Finland (Read her bio) Basing my presentation on cases where conflicts have arisen when a media product born within a certain national culture has been presented to an international audience, or where an international concept has failed to gain understanding within a certain culture,I want to highlight questions that producers of children's culture should debate. Which values and ethics should I re-inforce in my productions; which should I challenge or battle? What do children stand to lose when confronted with an alien set of values? Or do they only stand to gain?
10:45 - 11:30		"Creativity, Knowledge Society and Technologies" Presented by Miomir Rajcevic, Media Education Centre, Serbia (Read his bio) Creativity, Knowledge Society and Technologies a. Virtual Space for Intercultural Dialogue, b. New Fashion of the Old Creative and Educational tools, c. Global Visibility, Communication and Interactive and Intercultural Media Education XXI century, MEDIA era! TV broadcasters, Big Film Festivals, Successful Producers, Distributers' produce millions hours of different programmes for children and youth. Global population becomes more and more slave of Media Products, passive consumers of all kind of media products. Our projects will help to youngsters to use old tools for creativity and new digital technologies like perfect combination for communication, cultural exchange, interactive participation in Media Space and international creation and production of intercultural, educational, didactic means with media (animation, film, documentaries, TV reports, internet radio?), art and ICT basic elements!
10:45 - 11:30		"Nordic Film: Norway - Move my image" Presented by Elisabeth Aalmo, Norwegian Film Institute, Norway (Read her bio) Move My Image is an exchange project between South-Africa and Norway related to the investigation and stimulation of the art of filmmaking among young people in the two countries. By using moving images to communicate with others, you will get a better understanding of society, of people from other cultures and of yourself; your own images of the world will be moved. Main objectives - To increase communicative competence among the participants and in their schools. - To stimulate exchange of artistic, cultural and intellectual activities across the boarders and among young people in the two countries. - Sharing experiences and developing new ideas together. - To promote cultural diversity and tolerance in Norway and South Africa, by aiming at mixed participation: gender, colour, geography, age, standard of living. - To inspire partners in South-Africa, a country that's motivated, to seize the ideas of Amandus Film Festival and make them their own, by showing what Amandus is like.
10:45 - 11:30		"Bridging Culture and Religion through Media Literacy" Presented by Rosa Pacatte, Pauline Center for Media Studies/SIGNIS, USA (Read her bio) This presentation will demonstrate at least three ways that media literacy education can form a bridge to bring religion, personal faith and culture, that is, daily life, into dialogue or conversation for social change for children and youth. These ways are 1) to propose and demonstrate that the use of or reference to mainstream media stories in faith formation is valid; 2) to use media mindfulness skills/strategy (theological reflection) to make connections between justice, culture, religion and faith; 3) to demonstrate that media literacy education pedagogy forms a bridge that connects our humanity and our better selves (character education) by strengthening families and building inclusive communities of peace. These objectives will be supported by surveys, research, and the experiences and model of the Pauline Center for Media Studies in Culver City, CA. Learning outcomes: • To propose new possibilities for media stories and religious education • To become acquainted with a positive, easy-to-learn critical strategy for engaging with media stories • To consider that the dialogic pedagogy of media literacy (media mindfulness) can create communities of peace
12:45 - 13:30		"Attaching media education to human rights by socializing young people to ethics online : e-competences and e-strategies" Presented by Divina Frau-Meigs, University of Sorbonne, France (Read her bio) This communication will consider the means of constructing a culture of trust and reciprocity conducive to citizen involvement around two major points: - The place of human right “values” in the perspective of media education - The right “scale of interaction” for the socialization of young people online Turning civic apathy into civic agency implies to focus on youth as media consumers but also as producers and creators of the network cultures online. Civic engagement is positively correlated with media literacy and the reality of this hyper-connected generation needs to be fully integrated when dealing with media education. The growing presence of virtual worlds as locations and means for communication also needs to be taken into account when defining e-skills and e-competences. Based on research in youth ethical practices online, this communication will analyse the process of socialization today and will propose a framework for what competences are needed to empower young people and the democracies in which they evolve.
12:45 - 13:30		"Media Education around the world. Ideas, practices and perspectives" Presented by Lawrence John Sinniah, SIGNIS, World Catholic Association for Communication, Malaysia (Read his bio) To showcase different Media Education activities that are going around the world to stimulate and encourage others to start Media Education projects in their communities and institutions.
12:45 - 13:30		"Media and Information Literacy - the new international curriculum" Presented by Alton Grizzle, UNESCO headquearters Paris, France The preparation of the Model Curriculum on Media and Information Literacy (MIL) for Teachers is one of the key actions of UNESCO’s strategy to promote media and information literate societies and foster the development of free, independent and pluralistic media and universal access to information and knowledge. By bringing together the fields of “media” and “information” literacy, the MIL curriculum presents a holistic approach to literacy that is necessary for life and work today. This curriculum recognizes the need for an expanded definition of literacy, one that includes print, screen-based and electronic media and information sources. Further, MIL also recognizes the roles of libraries, archives and museums as sources of media and information.
13:30 - 16:00		"Youth moving youth policies forward" Moderated by Susana Giner, Institute for Global Ethics UK Trust, UK (Read her bio) and Linda Raftree, Plan International, USA (Read her bio) Global Youth Council's session 2. Develop the campaign. The young people team up in mixed country groups to work on building a campaign for the recommendations.
15:15 - 16:00		"Stories that hit Your Face: Young Peoples Documentaries about Human Rights" Presented by Martin Rydehn, Amnesty International, Sweden (Read his bio) Rape, homeless peoples' situations, discrimination of gay people, domestic violence, juvenile violence, prostitution and expulsion of refugees. The last four years young people in Sweden have produced hundreds of documentaries from different perspectives of human rights. These films are made in a project called Angeläget and have been shown at domestic and international film festivals. By also showing these documentaries in school, thousands of young people and teachers have discussed issues related to human rights in our close reality. At this seminar you will see some of the most significant documentaries from the last year. The documentaries are in Swedish but subtitled in English. Each participant will get a free DVD. Angeläget is run by Amnesty International and KulturUngdom.
15:15 - 16:00		"Pre-school children and digital literacy in Norway" Presented by Barbro Hardersen, Norwegian Media Authority, Norway (Read her bio) This presentation focuses on pre-school children and will describe and illustrate the digital landscape for children in kindergartens in Norway. Firstly, from a political point of view, the Norwegian Parliament in June 2009 in a governmental white paper introduced digital literacy as a prime competence in the educational system. It forefronts digital tools as an agent for high quality in kindergartens, and states that pre-school children should be given digital tools to generate play, communication, and learning. The mastering of digital tools is one of the basic skills in the school system, and the kindergartens have to give the children a minimum of skills to prevent the digital gap. Secondly, it seems that the staffs in the kindergartens either lack interest, or stresses the importance of (pedagogical) education and aware rising regarding to media literacy. Studies points out that there are computers and digital cameras in most kindergartens in Norway, but the staff hesitates to make use of new technology. There seems to be a lack of political strategy to strengthen media knowledge among young users. Thirdly, we have the pre-school children. There is not a lot of research in the field of their media literacy, but the Norwegian Media Authority conducted a pilot study interviewing 4 ? 6 year olds about their mediated everyday life. This small study, along with a few others, supports the presumption that small children have very high skills, and that (digital) media are integrated parts of their lives. In addition, reports from the market confirm that the youngest children are excessive media consumers. This states the need to implement updated perspectives and reflected guiding tools to strengthen digital literacy regarding both children and staff in kindergartens. So the question is, how can this be done?
16:00 - 16:45		"Children and the new media" Presented by Sami Tayie, Cairo University and Mentor International Media Education Association, Egypt (Read his bio) The situation of media literacy and media education in the Arab World is different from it in other part of the world. The concepts themselves are not very clear to different stakeholder groups and they also mean different things to different people. Very recently the situation of media education in the Arab World has witnessed some changes. The presentation will include two parts; the first part will discuss the major findings and recommendations of previous studies related to Arab children's use of media which were carried out in different parts of the Arab World. The second part of the presentation will shed light to the situation of media education in the Arab World. How the concepts of media Literacy and media education are seen by media professionals, educationalists, young people, and parents, these are the type of questions that will be tackled.
16:00 - 16:45		"A boy, a lion and a monkey: Case study on internet/TV first contact" Presented by Lynn Hughes, Pidge Productions/Discovery Channel Global Education Partnership, USA (Read her bio) The ramifications of bringing media into communities that have never had access before. What responsibilities do we have as educators and media makers? What competencies and tools do youth need to navigate these new resources? And how can those who've grown up with these resources learn from those who are newly exposed?
16:00 - 16:45		"Pre-School children and the art of film" Presented by Line Arlien-Søborg, Danish Film Institute: Children & Youth, Denmark (Read her bio) The Danish Film Institute has for a ten year period given high priority to film and film educational activities for pre-school children. It is considered an area of high value and with an important future perspective. Pre-school cinema screenings at the Film Institute in the Cinemateque and in cinemas throughout the country are presented year round (Børnebiffen and Børnebiffen på tur). FILMPILOT is a newly developed training course for pre-school teachers, focusing on how to teach film for the youngest cineasts. It is also a high priority for the film consultants to motivate the professional film industry to produce more quality films for the pre-school audience. FILMHITS FOR BØRN is a serial collection of short films and documentaries distributed on dvd (anthology).
16:00 - 16:45		"My life 2.0, digital stories produced by young people on their daily online life" Presented by Ann-Katrin Agebäck, Media Council Sweden, Sweden (Read her bio)and Simon Strömberg, Kulturskolan, Stockholm This workshop will focus on Digital Storytelling as a tool to inspire and to strengthen the voices of young. My Life 2.0 was a national project with a starting point in young peoples personal experiences from the net. A collaboration between The Swedish Media Council, The Educational Broadcasting Company, Kulturskolan Stockholm and Friends in connection with Safer Internet Day.
16:00 - 16:45		"Sweden: Heaven and hell" Presented by Fredrik Holmberg, Filmpedagogik.nu, Sweden (Read his bio) Media education is young some people say. It is as old as socieity itself according to others. Some say its a luxury. It is the most essential knowledge in a democracy others say. It is one thing in a rich country and something quite different in a developing one. Is it a subject of its own, or should be a part of every subject? We all need this now, some pepole say. Other things are more important by other standards. Folkets Bio Filmpedagogerna describes the history of media education in general from a Swedish horizon. What has made it complicated, rewarding, difficult, easy or sometimes even impossible to promote? What parts do education, research, culture, politics or even common sense play when it comes to media education. We suggest a solution to our troubles in todays media situation.he ramifications of bringing media into communities that have never had access before. What responsibilities do we have as educators and media makers? What competencies and tools do youth need to navigate these new resources? And how can those who've grown up with these resources learn from those who are newly exposed?
16:00 - 16:45		"Media Education in early childhood" Presented by Varpu Ojala, The City of Espoo, The Finnish Society on Media Education, Finland (Read her bio) Media education in early childhood education has advanced considerably in the 21st century. It is focused on developing a child\'s capacity to live within the media culture and the understanding of the child\'s own relationship with the media, taking into account the age and development stage of the child. Additionally, it furthers well-being and the child\'s participation in the information society. Media education is based on events, experiences and learning as a form of playing. The Ministry of Education\'s Media Muffin -project, which was carried out in 2006-2007 in co-operation with the National institute for Health and Well-fare produced a national guideline for media education. In 2009, a guide describing the media education themes for pre-primary and pre-school education was also published.
16:00 - 16:45		"Media relations" Presented by Per-Olof Olsson, Mediegruppen, Sweden(Read his bio) The characteristics of news. Why do some things become great news and others pass without anybody careing? In this seminar you will learn the ten most important characteristics of news. You will also learn the Journalistic Method, how to say the most important stuff first! You will also get inside information on how the editorial desk works and what gets the journalists going.
16:00 - 16:45		"Cinekid Media Literacy Programme" Presented by Gaby Wildenbos, Cinekid, The Netherlands The goal of the presentation is to give the audience tools, with which they can set up a method to integrate media literacy in their organisations? curriculum. Cinekid tells its vision, long term strategy, and findings on media literacy. It answers basis questions that institutes such as schools, cultural organisations and libraries have on how to work on media literacy. The Cinekid Foundation fosters the worlds largest media festival for the young with a 1200 m2 Medialab to include young people actively as media producers. The festival offers a gathering place for professionals in the field of Film, TV and New and Crossing Media for children and young people by a programme market, three co-production markets, seminars and expert meetings. For the year round media literacy programme - aiming at children and the schools a digital studio was developed and set online with all kind of tools free to use by all children to create their own mediaprogrammes - the CinekidStudio. It was set in a very successful programme, with 80.000 children having their own login/studio, and won the Dutch prize for best media-educational tool. It opened up a world of data and experiences for the Cinekid organisation to process and to reflect on for a better insight of the does and don'ts. Cinekid did set its global position because of its innovative attitude towards quality productions for children's media and toward media-education. Cinekid works with a method wherein children explore their creativity and learn by doing about media via an entertaining matter. The goal of our workshop leaders is not only to help the children with the technologies and materials, but, more importantly, to provide them a framework of what media is and what aspects are involved while producing ?media?. Because the Cinekid Foundation has strong bonds with professional TV- and filmmakers, as well as with (media)educators and children, it gathers ?bottom-up and top-down? information that helps to create synergy between all involved parties of the media society. The presentation illustrates the advantages and outcomes of the method that Cinekid Education uses to literate children on media. Besides that it displays the core issues that come across while establishing a method for media literacy and how Cinekid Education responds to that.
16:00 - 18:00		"Research Forum - Children, Media, Consumption and Health" Introduction Professor Cecilia von Feilitzen, Sweden Scientific Coordinator, The International Clearinghouse on Children, Youth and Media, Nordicom, University of Gothenburg Moderator Professor Dafna Lemish, Israel (Read her bio) Currently: the Center on Media and Child Health, Children's Hospital Boston Harvard Medical School, USA, Home: Department of Communication, Tel Aviv University, Tel Aviv Panellists "Girls' Sexuality and Media Scandal in Hong Kong" Professor Kara Chan, Hong Kong (Read her bio) Department of Communication Studies, Hong Kong Baptist University "The Digital Marketing Ecosystem: Implications for Children’s Health" Professor Kathryn Montgomery, USA (Read her bio) School of Communication, Public Communication Division, American University, Washington "Media Sexual and Reproductive Health Taboos in Middle East and North Africa (MENA)" Dr. Ibrahim Saleh, Egypt (Read his bio) Centre for Film and Media Studies (CFMS), University of Cape Town, South Africa "The Juanitas and Meenas: Children, Media, and Health Advocacy" Dr. Arvind Singhal, USA (Read his bio) Sam Donaldson Center for Communication Studies Department of Communication, University of Texas, El Paso Read more
16:00 - 18:00		"Youth producing media" World Summit Daily News Youth editorial board to produce Summit documentation. I: Mobile video workshop. Presented by Stefan Barkman and Henrik Thorson, Film i Värmland, Sweden In Värmland, Sweden, a solution for film-projects in schools is called Mobile Videofactory and has a set of equipment suitable for short visits by filmmakers to schools in the region. The goal is to teach how to use the moving images in education. It is both ment to be a way to learn storytelling with moving images but also as a tool in the overall education. The primary target is teachers but often projects designed directly for the students are launched. Film i Värmland shows you the technical solutions for the Mobile Videofactory and it is possible to try out the equipment in your own storytelling… II: ”Radio with children from all continents” Presented by Thomas Röhlinger, Radijojo, Germany. III: Make your own TV program in a professional TV studio at Karlstad Media Education Center. Presented by Ola Lindholm, Karlstad Media Education Centre, Sweden We will produce a small news/cultural program were the participants can form their own program. You will have the possibility to try to be behind the camera, in the control room or in front of the camera reading the news.
16:45 - 17:30		"Youth Empowerment through Arts, Media and ICT's" Presented by Linda Raftree, Plan International, USA (Read her bio) Advances in information and communications technologies (ICTs), such as mobile phones and Web 2.0, can stimulate youth participation in the local development process and open opportunities for youth to tell their own stories, in their own words, about their own issues, and push for change from local to global levels. In this session, you will see and hear how ICTs and social media are used in some of Plan's programs in Africa to improve youth participation locally, open global dialogue around youth issues, and address negative stereotypes about youth and Africa. Plan is a child centered community development organization working in 70 countries worldwide and facilitating youth media programs in some 30 of those countries.
16:45 - 17:30		"Light cinema in Napoli: Kids Writing and making movies" Presented by Antonella DiNocera, Arci Movie, Italy (Read her bio) The "Light cinema workshops" in the Eastern outskirts of Napoli, Ponticelli, represent a unique experience in film production involving children and young people. Since 1995 Arci Movie and the associated company Parallelo 41 have organized and produced various short films and documentaries oriented to give chiances of expression to kids, some times coming from difficult social background. The results have been very important in the years and recently the productions made are example of good cinema and at the same time of educational process. In my session I will introduce some of the most recent productions, telling the stories of protagonists and the process to construct the film. Light cinema is light: small equipment, no budget, restricted troupe. We wil explore how important can be direct use of filmmaking in children life.
16:45 - 17:30		"Mission possible - What´s in the news for young children?" Presented by Mats Hemberg, Newspaper in Education, Sweden (Read his bio) Young readers create guidelines for a democratic society and an environmental awareness. The newspaper project "Presstationen" is an activity which has grown in popularity among children and teachers in Sweden. This seminar explains: - How working with newspapers in school can be an obvious activity that benefits reading and writing and generates content that harmonize with the curriculum. - How to make the children interested and concerned in society and global environment. - How this newspaper project gives parents and families an opportunity to participate in school work
16:45 - 17:30		"MPC what is it? A unique training center for media" Presented by Dan Nilsson (Read his bio) and Robert Kallström (Read his bio), Karlstad Media Education Centre, Sweden MPC- What is it? A unique training center for media Education within all areas in media incl. pre press -Mainly students in upper secondary school (age 16-19) -Commissioned education -University -Companies -Employment office Cooperation with media releated businesses -Radio/TV -Newspapers (text, photo/graphics) Commissioned work -Advertising (films/radio) -Books -Photo -Advertising campaigns -Multimedia works
16:45 - 17:30		"Media Literacy in USA" Presented by Sherri Hope Culver, NAMLE, USA(Read her bio) Compelling, creative media content for children is vitally important when using media for education purposes. However, watching or consuming media is just the first step to full engagement of young people. Today’s young people are creating media content as well. But when does the conversation move from simply a discussion of media creation or media consumption to a deeper discussion about media that recognizes the habits of inquiry and skills of expression necessary to be critical thinkers, effective communicators and active citizens in today’s world? The field of media literacy aims to bring that discussion to the forefront of education. This presentation will help participants understand the core components of media literacy and will highlight numerous programs in the USA bringing a rich diversity of activities and programs to children to help them gain those essential media literacy skills.
16:45 - 17:30		"World’s first Pre-School jury. Challenges and outcomes. A presentation by international Chinh Kids Film Festival where kids decide" Presented by Meenakshi Vinay Rai, Chinh Early Education Web Channel, India

THURSDAY JUNE 17

09:00 - 10:15		Key note speech V: "The role of public broadcasting in the new media environment" Introduced by Regina de Assis, WSFB member, Brazil Presented by Lúcia Araújo, GLOBO organizations, Brazil (Read her bio) To be updated
09:00 - 10:15		Key note speech VI: "The new advertising: Digital marketing strategies targeting children" Introduced by Julieta Langa, WSFB member, Mozambique Presented by Kathryn Montgomery, USA Read her bio) and Jeffrey Chester, The Center for Digital Democracy, USA (Read his bio) To be updated
09:00 - 10:15 and 13:30 - 14:45		"Making photo in educational contexts" Presented by Angela Bonomi Castelli, MED – Italian Association for Media Education, Italy (Read her bio) A workshop to reflect on the uses of photography in educational contexts, describe some significant experiences about the use of photography in educational contexts, provide some basic teaching tools, show the phases of photo making and editing, reflect on the relationship between text and image.
09:00 - 10:15 and 13:30 - 14:45		"Seminar for teachers: No idea at all, or media conscious youth?" Presented by Lars Erik Hall, Newspaper in Education, Sweden (Read his bio) Being a teacher, it is wonderful to come to school and meet students saying: "– Did you read in today’s newspaper that…?" This seminar aims at providing teachers with concrete, stimulating examples of how teaching can be connected with recent news and events. Some examples: • how to stimulate the students’ own writing • how to foster a critical attitude • how to develop an understanding for how the Swedish democratic society works • how to develop empathic abilities
10:15 - 11:00 and 13:30 - 14:15		"International Panels Media Industry" Chair Panel I: Ellen Wartella, WSFB member, USA Panel members:Anthony Lilley, Magic Lantern Productions, UK. David Kleeman, American Center for Children and Media, USA Chair Panel II: Anna Home, WSFB member, UK Panel members: Kathryn Montgomery, School of Communication, American University, USA. Jeffrey Chester, Center for Digital Democracy, USA, Vicky Rideout, Kaiser Family Foundation, USA International delegates will follow up and discuss issues related to the opening ceremony talks and key note speehces.
10:45 - 11:30 and 13:30 - 14:45		"New trends in installations, new technologies and Media Literacy" Presented by Joost Broersen, Cinekid, the Netherlands (Read his bio) The presentation is a showcase of trends in the area of interactive media for children and will show different projects that can be divined as renewing in technological and conceptual way. Projects in which children are invited to explore and/or create media in new ways. The Cinekid Foundation fosters the worlds largest media festival for the young and offers a gathering place for professionals in the field of Film, TV and New and Crossing Media for children and young people by a programme market, three co-production markets, seminars and expert meetings for wich Cinekid has a 3 years partnership with the European Media Programme. The Cinekid media festival offers a 1200 m2 Medialab to include young people actively as media producers and let them explore a diverse variety of installations. At the former World Summit in Johannesburg (2007), Cinekid gave a similar presentation about the trends in (experimental) installations, interaction design, and software for children. This was a great success, especially by the attendant educators. This World Summit we would like to give a follow-up and show the most actual trends in the area of new media for children.
10:45 - 11:30 and 13:30 - 14:45		"Video as a tool for youth opinions and opinion change" Presented by Joana Ivarsson Vitório, Save the children, Sweden (Read her bio) "I have developed, I have learnt a lot on how you should be as a human being. Now I know how you ask good questions and how you get in contact with people you do not know. And I have learnt that you have to look people in the eyes when you talk to them". Quotation from youth "The child shall have the right to freedom of expression; this right shall include freedom to seek, receive and impart information and ideas of all kinds, regardless of frontiers, either orally, in writing or in print, in the form of art, or through any other media of the child's choice…" (Article 13 Convention on the Rights of the Child) In Hjällbo, a suburb to the city of Gothenburg in Sweden, young people tell stories about their daily lives using the video camera as a tool. Participatory video strengthens children’s self esteem and give them a concrete method to raise their voices on issues that are important to them. In this seminar the experience within Save the Children Sweden of working with participatory video, will be presented. Keywords are participation, media and children’s voice. The image of the suburb is a frequent issue in the children’s discussions and debates and a special emphasis will be put to this. Newspapers and television have contributed to an image that influences the children negatively in different situations. Practical examples of how children can get involved in advocacy work through the work with video, will be given. Video related discussions in real life and the use of social media are forums to use. The seminar will further focus on the strength and power that is within these youths to change the image and to advocate for change.
10:45 - 11:30		"Media Education for Peace in the Pacific Region" Presented by Agatha Ferei, SIGNIS, Fiji Islands The presentation looks at ways in which Media Education activities are used to promote peace in the Pacific Islands. The presentation focuses on Media Education activities in Fiji and the Solomon Islands. A notable feature will be the work of Fr Ambrose Pereira and the Media Education Service in the Solomons.
11:45 - 12:15		Open Presentation Forum "The values of audiovisual education. Barcelona International Television Festival experience since 1997. European Observatory on Chilren’s Television (OETI)" Presented by Doina Bird, Barcelona International television Festival, Spain The values of audiovisual education. Barcelona International Televison Festival (FITB) and the European Observatory on Children’s Television (OETI) experience since 1997. A selection of UNICEF and Creative prizewinning productions. The values emphasized in productions screened at the Festival and how they are brought into the classroom. "Monitoring Media Education in Practice" Presented by Luciano di Mele, MED-Italian Association for Media Education, Italy This paper illustrates the results of a research carried out within the Education Research Department at Rome University, La Sapienza. Through the use of qualitative techniques (in particular participant observation), we have monitored the media education processes activated both in school and non school teaching contexts in order to verify and assess their quality and efficacy. The ultimate goal is that of creating an objective tool of observation that might help media educators analyze their practices and develop them in more systematic and scientific way. "The Veracity of Multimediaeducation at the Kindergarten Level" Presented by Beate Weyland, University of Bolzano, Italy Many questions are in the center of our field research, aiming at shaping with a team of teachers and researchers’ good practice patterns of critical- creative media education at kindergarten.This research has inquired with quantitative methods the presence and use of media at kindergarten in South Tirol (Italy), the knowledge of media education, the educational projects on, or with media and the interest of kindergarten teachers in this field. At the same time quality based methods are used in order to investigate together with kindergarten teachers the media education activities that can be done with children’s at kindergarten, the procedures which can be applied in order to create multimedia products, the subsequent examination and common evaluation of product and procedure. All this aims at children’s and teachers acquiring media competence and literacy. "Videogames, media education and value education" Presented by Alessia Rosa, MED (Italian Association for Media Education)/University of Turin The "Media education and value education" research is focused on the educational effectiveness of media, especially the videogames, in a value education project. This project, through a different media education’s activities, favored a type of Socratic dialogue where preteen students are gradually brought to their own realisation of what is good behaviour for themselves and their community. The research found that videogames have great positive potential in addition to their entertainment value, although videogames are not designed to address a specific problem or to teach a certain skill.
12:45 - 13:30		"Outdoor games, why are they so important in a media saturated world? " Presented by Vinod Ganatra, India (Read his bio) To be updated
12:45 - 13:30		"BRIS: web-based support services for children and young people" Presented by Nils Thomas Jonsland, BRIS (Children's rights in the society), Sweden (Read his bio) The purpose of the presentation is to describe and share the experiences from BRIS? web-based support services for children and young people. BRIS has a long experience on talking with children through Children?s Helpline, but throughout recent years BRIS has also gathered many and unique experiences on on-line counselling. In 2008 BRIS had over 200,000 visits to its website www.bris.se, and more than 40,000 supportive contacts with children and young people. Through the website they can get support through a number of interactive services: In the BRIS-mail, BRIS gives a personal answer to all mails sent in by the young. In the BRIS-chat, they can have a personal chat with an adult at BRIS. In BRIS? Forums the young can express themselves, discuss and share on important matters with their peers. Communication in these ways demands an id and log-in to the community at bris.se. The child is always anonymous and there are no costs attached.
12:45 - 13:30		"Digital film distribution for schools" Presented by Martin Brandt-Pedersen, Danish Film Institute: Children & Youth, Denmark (Read his bio) Online film distribution for schools opens a range of new perspectives for the use of film in education. When films are available with a click just like texts, pictures etc. an important barrier has been broken down for film education. Based on the Danish experiences the Danish Film Institute will give inspiration on how to use video on demand as a tool to increase the use of film in education - and discuss the new interactive and educational possibilities in online distribution.
13:30 - 18:00		"Youth moving youth policies forward" Moderated by Susana Giner, Institute for Institute for Global Ethics UK Trust, UK (Read her bio) and Linda Raftree, Plan International, USA (Read her bio) Global Youth Council's session 3 13:30-16:00 and session 4 16:30-18:00: Work on closing ceremony presentation and what will happen next.
13:30 - 14:45		Key note speech VII: "International Children's Day of Broadcasting" Presented by Karen Cirillo, USA (Read her bio) To be updated
13:30 - 14:45		Key note speech VIII: "Media: The kids' view" Presented by Chandra Muzaffar, International Movement for a Just World, India To be updated
10:15 - 11:00 and 13:30 - 14:15		Wise Open Debate "Media’s influence and potential contribution to learning creative skills" The session will address the following issues: • Are patterns of media consumption and interaction changing? • To what extent are we moving from consumption to participation? •How are skills associated with managing multiple media channels changing ? • What links are there between media and creativity and how can they be used for learning? • What does all this mean for learning? The Session will favour a prospective approach to the role and potential of the media in enhancing creativity and collaborative knowledge building, taking panellists to reflect on the most advanced and innovative trends. Chair & Moderator of debate: Prof. Patricia Edgar, Founder and inaugural head of the Australian Children’s Television Foundation & Chair of the WSMCFoundation Panellists: Mr. Stephen Breslin, Chief Executive Futurelab Mr. John Connell, Education Strategist and Business Development Manager CISCO Mr. Adrian Mills, Head of Business & Planning, BBC Children’s & Deputy Chair of WMSC Foundation Prof. Ellen Ann Wartella, Professor of Communication and Director of the Centre for Media and Human development at Northwestern University USA Prof. Francois Taddei, Genetic Systems Biologist ; Researcher, INSERM; OECD Expert on creative and collaborative knowledge building
10:45 - 11:30 and 16:00 - 16:45		"International Panels - International delegates will follow up and discuss issues related to the opening ceremony talks and key note speeches." Panel I Adrian Mills, WSFB member, UK Panel members: Erik Wahlgren, Swedish Television, Sweden Thepchai Yong,Thai Public Service Broadcasting, Thailand Michael Hirsh, Cookie Jar Company, Canada Eduardo Noriega, Colombia Board of TV Commissioners, Colombia (Read his bio) Chair Panel II CHair: Javad Mottaghi, WSFB member, Malaysia (Read his bio) Panel members: David Vadiveloo, Community Prophets, Australia (Read his bio) Jun Hae Sung,, Korean Broadcasting System, South Korea Zhang Xiao, China Central Television - CCTV - Children, China Seto Mulyadi, National Committee for Child Protection (NCCP), Indonesia
15:15 - 16:00		"Programming for very young children - a recent trend" Presented by Mary Ann Dudko, Mad Duck Consulting, LLC, USA (Read her bio) More and more broadcasters worldwide are airing programming for very young children; those birth to age three. Producers of programming for this young audience must be responsible and develop content that is age-appropriate. But do they have a good understanding of child development for this age group? This session will provide basic child development information for anyone who works with children birth to age three. The session will reference studies both for and against programming for very young children. The session will present examples of existing programming and how the content may or may not be appropriate. Participants will have a better understanding of the developmental stages of children birth to age three and how important it is to take these stages into consideration when developing new programming for this audience.
16:00 - 16:45		"Children’s rights and Mass Media in Latin América Crossfire and new opportunities" Presented by Isabel Gatti, SIGNIS, Argentina (Read her bio) The process of technological convergence and concentration of mass media ownership and what the role that the State must defog to protect the public interests, are the framework that current policies and new media laws are stressed in Latin America. This discussion will also be transferred to children and young people. The initiatives were in the last decade urges, both at the level of formal education like in the multiplicity of theoretical and practical activities that develop the NGOs dedicated to defend the rights of children in relation to media.
16:00 - 16:45		"How to bring awareness in Parents/Schools to take children to theatre screening" Presented by Vinod Ganatra, CAVEF, India (Read his bio) To be updated
16:00 - 16:45		"Online games for children" Presented by Norwegian Film Institute To be updated
16:00 - 16:45		"Social media for social change" Presented by Robin Hamman, Headshift, UK(Read his bio) Over the past century and a half, industrialised society has poured vast effort into creating systems and processes that ignore, even deny, our humanity - mass production, mass communication, mass murder, mass extinction. Social tools are beginning to chip away at the dehumanising processes and structures of modern society, creating new opportunities for us to regain control of our own destinies. Social networking services, online collaboration spaces, crowd-sourcing, blogging, and content sharing services all support human behaviours but, unlike the pre-industrial activities they often mimic, also scale well, making it possible to imagine how Social Media can enable new ways of living, working and playing together. All around us, there is evidence of this taking place: • The most remarkable thing about the street protests following the Iranian elections of mid-2009, aside from them taking place at all, wasn’t that the mostly young protestors organised them on social networking services, as was widely reported in the media, but the way social tools helped build a bridge of awareness, understanding and support between those on the ground and people around the world. That is, they humanised a story that might have otherwise been distant from us both in terms of geography and understanding. • Corporate customer services departments are increasingly monitoring social media services to hear, and respond to, customer queries - and in doing so, they're realising that the 140 character limit of twitter makes it a highly affective, and lost cost, way of engaging. • Large organisations are deploying collaborative team working solutions that allow employees to find and work with those who have the desired experience, knowledge and skills rather than basing their communications on out-dated, and unhelpful, bureaucratic structures. • Individuals with an idea are able to create a brand for themselves by discussing, and refining, their ideas online. • The creativity and knowledge of consumers, constituents and audiences is being crowd-sourced to provide innovative answers to many questions and challenges. Whenever and wherever social media has been deployed, it has had the same affect - to challenge the status quo, and to reintroduce more human centred approaches and solutions. The future is bright, the future is social - and young people, through their exploration of social media are, more than ever, behind much the change.
16:00 - 16:45		"LA Stories: Active Global Citizenship through Digital Storytelling" Presented by Rodolfo Zúñiga, We are Landskrona, Sweden Digital Storytelling is a grassroots movement with its genesis in Berkeley, California. It has evolved into a wide spread phenomenon that has capture the minds and the imagination of people worldwide. Digital Storytelling is a method that gives a voice to anyone, anywhere about those little things in life that makes our world as culturally diverse as it is. This method has been accepted “with open arms” by many non profit organizations, private and public sector in Scandinavia. In Landskrona Digital Storytelling has given the opportunity for collaborations between these actors in many projects with different soc ial, educational and business applications. LA Stories is a regional two years project that uses Digital Storytelling as method to promote and e ncourage human rights, democracy and civil participation among teenagers and young adults (between 12 and 25 years old).
16:00 - 16:45		"About children and young people's contact with BRIS about Internet, computers and mobile phones" Presented by Nils Thomas Jonsland, BRIS (Children's rights in the society), Sweden (Read his bio) The purpose of the presentation is to describe what young people tell BRIS about their everyday life and problems regarding Internet, computers and mobile phones. In cooperation with BRIS the Swedish Media Council is running an EU-funded project called "The Young Internet". Within this project BRIS annually, since 2007, produces a report describing the children?s accounts on Internet, computers and mobile phones. The presentation summarises the results from these reports, meaning quantitative data on for example what the contacts with BRIS concerned, and examples/quotations from the children?s e-mails and submissions, and from the chats they have had with BRIS. Furthermore the material is analysed and discussed, building on BRIS?own experiences as well as on external researchers?and practicians.
16:00 - 16:45		"The essentials of visual communication" Presented by Bo Bergström, Sweden (Read his bio) Texts and images travel through times, places and media. They get interpreted based on the rapidly changing context where they appear, pantarei. But there are life buoys, some basal positions that survive each generation. Bo Bergström - educator, author, creative director - will talk about these based on his book Essentials of Visual Communication.
16:00 - 16:45		"Living in World of Warcraft" Presented by Ann-Katrin Agebäck, Swedish Media Council, Sweden World of Warcraft, WoW, is the most popular online game in the world. This workshop will present a recent Swedish study on heavy online gaming, the attraction of the game and the reasons behind leaving it. There will be opportunities for discussions on how to handle heavy online gaming.
16:00 - 16:45		"Internet and web publishing as a teaching resource" Presented by Kristina Alexanderson, .SE/Webbstjärnan, Sweden This session presents experience of teachers using the Internet and the possibility to publish the pupils work as a resource in the classroom. What do children learn? What are the benefits for the teachers, which are the benefits for the kids and society? This session initiate from the experience teachers share with their pupils in the web competition Webbstjärnan
16:00 - 18:00		"Research Forum - Media, Ethics and Social Responsibility" Introduction Professor Cecilia von Feilitzen, Sweden Scientific Coordinator, The International Clearinghouse on Children, Youth and Media, Nordicom, University of Gothenburg Moderator • "Youngsters’ Views on Ethical Communication and Social Responsibility. Preliminary Results of the comparative Research on Youth Media Participation" (by Sirkku Kotilainen, Irma Hirsjärvi and Annikka Suoninen) Adjunct Professor Sirkku Kotilainen, Finland University of Jyväskylä, University of Turku, Research Centre for Contemporary Culture, Jyväskylä Panellists "Attaching Media Education to Human Rights by Socializing Young People to Ethics Online: e-competences and e-strategies" Professor Divina Frau-Meigs, France (Read her bio) Media Sociology, University Sorbonne Nouvelle, Paris "Youth and the Paradoxes of Indian Media Situation: Considerations for a Socially Responsible Youth Media Policy" Dr. Manisha Shelat, India School of Journalism and Mass communication University of Wisconsin-Madison, USA "Tools to Measure the Levels of Audience Involvement. Content analysis vs. social impact 1998/2010." Director Tatiana Merlo Flores, Argentina Media Research Institute, Buenos Aires "Regulating the Internet in the Interests of Children: Emerging British, European and international approaches" Professor Sonia Livingstone, UK (Read her bio) Department of Media and Communications, London School of Economics Read more
16:00 - 18:00		"Youth producing media World Summit Daily News Youth editorial board to produce Summit documentation Youth workshops open to all I: Mobile video workshop Presented by Stefan Barkman and Henrik Thorson, Film i Värmland, Sweden In Värmland, Sweden, a solution for film-projects in schools is called Mobile Videofactory and has a set of equipment suitable for short visits by filmmakers to schools in the region. The goal is to teach how to use the moving images in education. It is both ment to be a way to learn storytelling with moving images but also as a tool in the overall education. The primary target is teachers but often projects designed directly for the students are launched. Film i Värmland shows you the technical solutions for the Mobile Videofactory and it is possible to try out the equipment in your own storytelling… II: Arci Movie with kids from Naples, Italy Presented by Antonella di Nocera, Arci movie, Italy III: Make your own TV program in a professional TV studio at Karlstad Media Education Center Presented by Ola Lindholm, Karlstad Media Education Centre, Sweden We will produce a small news/cultural program were the participants can form their own program. You will have the possibility to try to be behind the camera, in the control room or in front of the camera reading the news.
16:45 - 17:30		"Planning and executing productions and post-productions" Presented by Avinoam Damari, IETV- Israel Educational Television, Israel (Read his bio) TV series that exposes the world of children's in the ages 4-7. I will present three different TV series produced in 2008-2010 by the Israeli Educational TV intended for children.
16:45 - 17:30		"Children’s rights in action- A workshop with children" Presented by Delia Hernandez, SIGNIS, the Phillipines This is a proposed workshop with children aged 10 to 12 years old. This workshop aims to help children understand that children all over the world are one and the same. Children must help other children around the world know and understand their rights and protect their rights.
16:45 - 17:30		"Friend or foe - Collaborative production of culture in an era out of control" Presented by Patrik Wikström, Jönköping university, Sweden(Read his bio) and Christina Olin-Scheller, Karlstad University, Sweden (Read her bio Internet enable young (and old) people to create and share information in new ways. It opens up new opportunities to take their creative expression to new levels, meet new friends and to access information which previously was out of their reach. However, it also raises considerable challenges to established organizations which try to monetize on the sales of books, movies, music, etc. This seminar examines this complex phenomenon with examples from literary fiction and music.
16:45 - 17:30		"Next Generation Online: Connecting Youth, Collaboration, Production & Learning" Presented by Clifford Cohen (Read his bio) Today the passive audience is diminishing with Web 2.0, the accessibility of online tools and several platforms distributing "user generated" content. Although, terms like user generated content and "DIY" media are fast becoming passé. What is emerging is "peer-generated" content or DIT (do it together) media content. By 2010 peer generated content could be a staple just as YouTube is a final destination. NOOVIEW and MashCast formed a team to exclusively deliver a dynamic communications collaborative learning platform. Scott Page will present an electrifying keynote address involving 5 countries all connected to the internet. Live, Scott will demonstrate how NOOVIEW & MashCast collaborate online. Each country will be projected on a screen. Scott will play a short solo on his saxophone laying down the audio track. Let the mashing begin! The audience will witness the production of a video mash. There will be a youth "masher" playing in each country.
16:45 - 17:30		"Radiojojo: Giving children a voice – worldwide" Presented by Thomas Röhlinger, Radiojojo World Children's Radio Network, Germany (Read his bio) Case studies: Radijojo's children's radio & online projects on all five continents. • How to join our global network for kids by kids: Topics: children's rights, environment, culture exchange, peace, education - and pure fun! Technics: podcasts, rebroadcasting, coproductions, programme exchange, internet conferences General aspects: - participative kids media as tools of social change - Media as voice of the emerging global civil society - Fight against commercial exploitation of kids • Financing non-profit independent kids' media • Questions and answers

08:30 - 09:45		"We Are the People We've Been Waiting For" Presented by Lord David Puttnam, Future Labs, House of Lords, UK Lord Puttnam will address the challenges for children, young people and the education system in the wake of a world being transformed by digital technologies.
08:30 - 09:45 and 12:15 - 13:30		"Key note speech X: Bolibompa – the introduction to Internet for many Swedish children" Presented by Erik Wahlgren, Swedish Television, Sweden Bolibompa is one of the most popular websites for Swedish kids today. The site is based on content from the Bolibompa TV show, mixed with web exclusive and user generated content. We get to hear insights from the continuous work on trying to make a safe place where the visitors are in charge and where web and broadcast is becoming a united experience.
08:30 - 09:45 and 12:15 - 13:30		"Future outlooks: CIFEJ promoting film production for children all over the world" Presented by Firdoze Bulbulia, CIFEJ, South Africa (Read her bio) To be updated
08:30 - 09:45 and 12:15 - 13:30		"How we reached the young listeners through Web-radio and the Internet" Presented by Dan Granlund and Doreen Kanter, Swedish Radio Sweden The Public Service Broadcaster, Swedish Radio has decided to transfer children’s programming from the web to its largest radio channel, P4, with the aim of reaching a much younger audience. This means that children’s programmes are broadcast at times when the radio audience is at its maximum and when the parents of the young children are listening as well. Is this working?
08:30 - 09:45 and 12:15 - 13:30		"Future outlooks: PRIX JEUNESSE -New trends in Children's TV around the world" Presented by Maya Götz, PRIX JEUNESSE, Germany PRIX JEUNESSE INTERNATIONAL is the world's leading festival and competition for quality in children's and youth TV. With programmes from more than 60 countries it offers an inspiring overview on up-to-date international quality in children?s programming and awards the best productions of the last 2 years. This session gives a short glance into the highlights of PRIX JEUNESSE INTERNATIONAL 2010: a selection of the best children and youth TV programmes from around the world.
10:15 - 11:00 and 13:30 - 14:15		"International Panels x 3" "Policy-making and media, from a kid's view. Future challenges in a broader perspective" International delegates will follow up and discuss issues related to the opening ceremony talks and key note speeches. Moderator panel 1: Javad Mottaghi, WSFB member, Malaysia Panellists: Aralynne McMane, World Association of News-papers and News Publishers – WAN-IFRA, France Dan Granlund, Public Service Radio, Sweden Lord David Puttnam, Future Labs, House of Lords, UK Lúcia Araújo, TV GLOBO, Brazil Secretary: Patricia Castaño, WSFB member, Colombia Moderator panel 2: Ellen Wartella, WSFB member, USA Panellists: Erik Wahlgren, Swedish Television, Sweden Robin Hamman, Edelman Europe, UK Vinod Ganatra, CAVEF, India Secretary: Anna Home, WSFB member, UK Media Literacy and Media Education - a tool IN and AFTER crisis in different parts of the world Moderator: Miomir Rajcevic, Media Education Centre, Serbia Panellists: Firdoze Bulbulia, Moments, South Africa Hania Asgari, UniteDreams, Iran Noa Elefant Loffler, TV and Radio, Israel Emeka Mba, Nigeria Ping Ping Worakate, Peace Revolution, Thailand Secretary: Erling Ericsson, Animate it!, Sweden
10:15 - 11:00		"Making a filmmaker – A research study of young Scandinavian filmmakers" Presented by Öystein Gilje, Oslo University, Norway (Read his bio) Four researchers in Norway, Sweden and Denmark studied young filmmakers (age 15-20) in the Scandinavian countries in the project Making a Filmmaker (2008-09). The main research questions were how these young filmmakers make learning paths and find various resources for their filmmaking. The project was an exploration of how learning experiences and contexts motivate the young filmmakers with focus on both the films and the filmmakers, who were seen as agents that bring in various identities to learning filmmaking. The research project was related to an evaluation of the site dvoted, a web community and resource on film for young filmmakers in the Nordic countries. Hence, the dvoted site will also be presented in the session.
10:15 - 11:00		"RInnovations in Media Literacy" Presented by Meenakshi Vinay Rai, Chinh Early Education Web Channel,India To be updated
10:15 - 11:00		"Media Education: A tool for learning, creativity and democracy" Presented by Gianna Cappello, MED-Italian Association for Media Literacy (Read her bio) This seminar aims at reflecting on: — the potential of Media Education in helping people to find ways of constructing a new sense of citizenship in a media-saturated world. Through ME, education (school in particular) will have the chance to open itself to society and media culture, and fill the gap between formal schooling and children’s lived, media-bound experience. In order understand how ME can fully deploy its potential, we need to look at three aspects concerning children’s culture and everyday life: 1) the changing role of formal education, i.e. school; the recent developments in audience research; the rapid (albeit uneven because of the digital divide) affirmation of ICTs in children’s everyday life; — the rationale of media education (key concepts, motivations, method, contexts of uses, future developments, etc.)..
10:15 - 11:00		"Swedish teachers go media literate with PIM" Presented by Mikael Iselow, The Swedish National Agency for Education, Sweden Increased access to new tools in schools - such as digital cameras, projectors and exciting teaching resources on the Internet - are making the use of computers in teaching ever more interesting. This demands more of teachers in Sweden in their teaching role at the schools of today and tomorrow. The PIM-education is an offer to municipalities in Sweden. If a Swedish municipality wishes to implement more wide ranging skills development for its staff, PIM-education can be used to give teachers the opportunity for examination in practical IT and media skills. Mikael Iselow, Director of Education at The Swedish National Agency for Education, makes an inspiring presentation of the successful PIM-education and its forthcoming development.
10:15 - 11:00		"Mission possible - What´s in the news for young children?" Presented by Mats Hemberg, Newspaper in Education, Sweden (Read his bio) Young readers create guidelines for a democratic society and an environmental awareness. The newspaper project "Presstationen" is an activity which has grown in popularity among children and teachers in Sweden. This seminar explains: - How working with newspapers in school can be an obvious activity that benefits reading and writing and generates content that harmonize with the curriculum. - How to make the children interested and concerned in society and global environment. - How this newspaper project gives parents and families an opportunity to participate in school work
11:15 - 11:45		Open Presentation Forum Models and Instruments for Digital Competence Assessment at School Presented by Maria Ranieri, University of Florence, Italy We will present and discuss the theoretical framework developed for the concept of digital competence as well as the related assessment tools. How digital competence can be defined and assessed? Grounding on this model, we worked out and tested two instruments (Instant DCA and Situated DCA) for the assessment of digital competence in students of Primary and Secondary School ICT:s and Media Education in schools. The role, attitudes and behaviours of principals Presented by Gabriella Polizzi, University of Palermo, Italy Principals play an important role in managing ICTs’ integration into school organization and teaching, as well as in supporting media education activities. In order to detect and study such role, a survey among public schools in Palermo (Italy)was done in 2006. The total universe of principals were interviewed arriving to the definition of different profiles with respect to a) their experiences with ICTs and mass media both in their daily life and school environment, b) their perception of ICTs’ usefulness for school organization and teaching, c) their support to teacher training plans in media education. ICT in primary school, to Promote Media Literacy and Active Citizenship for life long learning in a democratic, sustainable society Presented by Barbro Oxstrand, University of Gothenburg, Sweden The study is carried out in a European school project in which Swedish primary pupils 11 years old, are working with pupils from different countries through an Internet portal. The study uses ”mixed methods”; interviews, field studies and recorded video sequences. Media Education in compulsory school: an empirical research Presented by Roberto Farne, University of Bologna, Italy This presentation aims at illustrating an empirical research in order to know teachers attitudes towards the introduction of media education in Italian compulsory schools. The research has been done in 2009, involving a representative sample of teachers in three Italian regions. The topic of the research was: a) to have some indicators concerning the presence of the media education in schools; b) to know some opinions and guidelines of the teachers on media culture and role of the school; c) to define, at the end, some proposals for teacher training on media education. We intend to present the main data of the research, in order to make comparisons, to collect observations and suggestions, to draw hypotheses for further research.
12:15 - 14:15		"Research Forum - Communication for Social Change" Introduction Professor Cecilia von Feilitzen, Sweden Scientific Coordinator, The International Clearinghouse on Children, Youth and Media, Nordicom, University of Gothenburg Moderators "Youth Worldwide, Communication and Social Justice" Professor Thomas Tufte, Denmark Department of Communication, Roskilde University M.A. Florencia Enghel, Argentina (Read her bio) Ph.D. Candidate, Media and Communication Studies, Karlstad University, Sweden Panellists "From On Disc to Online: Expanding Digital Activism in Belarus" Iryna Vidanova, Belarus Ph.D. candidate at Belarus State University "Being Read by a DJ: Youth interaction via radio and cell phones in Southeast Turkey" Assistant Professor Ece Algan, Turkey Communication Studies, California State University, San Bernardino "Youth Promoting Social Change in Community - and National Media " Mette Gröndahl Hansen, Denmark Communications Manager, ADRA Denmark, Communications Department br> Read more
12:15 - 14:15		Youth producing media World Summit Daily News Youth editorial board to produce Summit documentation Youth workshops open to all I: German Radijojo World Children’s Radio Network. Presented by Thomas Röhlinger, Radiojojo, Germany II: Workshop CinekidStudio Presented by Gaby Wildenbos and Vanessa Pattipeilohy, Cinekid, the Netherlands CinekidStudio is a free online production and communication platform, with tools, with which young children can design, create and publish a broad range of media productions such as small games, animations, cartoons, video and music. CinekidStudio is a play-educational technology in which children are allowed to learn by doing through making their own media productions.
13:30 - 14:15		"Media as a platform for social inclusion" Presented by Stina Balkfors (Read her bio), Samuel Sjöblom (Read his bio) and Azigza Nuru (Read his bio), Fanzingo, Sweden Fanzingo is a media house situated in Alby - Botkyrka. The purpose of the organization is to create projects and platforms where youth can create media - films, TV-programs, music and radio shows and broadcast their stories and perspective to the word. The social entrepreneurs at Fanzigno has created projects and collaborations with the National Swedish Television, National Radio and the National Educational Broadcasting and other social organizations such as Save the Children. In the seminar you will get examples of how Fanzingo has been working with media as a platform for social inclusion in the southern suburbs of Stockholm. We will give you some key elements and insight about how to start a media house in your local community and we will show you some examples of media productions that the youth at Fanzingo has developed in different projects.
13:30 - 14:15		"How the arts can be used as a vehicle towards nation building in a divided society" Presented by Marlene Le Roux, Artscape Theatre, South Africa (Read her bio) Reduce fears, anxiety and lack of knowledge amongst youth, in order to move towards knowledge, understanding and respect; Develop skills to communicate at various levels with diverse people; Identify and confront stereotypes, prejudice and biases that form barriers which prevent effective communication across cultures; To adopt an integrated approach to address diversity. And how the professional stage environment at Artscape lends itself to the teaching of life skills by combining spontaneity with discipline on stage. This tool teaches participants the basic principles of team building and trust, mutual respect and discipline.
13:30 - 14:15		"UN Alliance of Civilizations network meeting: Media Literacy Education Online Clearinghouse; sustainability and responsibility" Moderated by Jordi Torrent, UN Alliance of Civilizations NY, USA To be updated
13:30 - 14:15		"Creative crossroads - children, media and communication for change" Presented by David Kleeman, American Center for Children and Media, USA TWith the advent of digital, networked media, geographic borders mean little to today’s youth; they may have “friends” worldwide. Come share ideas for using media to help young people understand how children grow up “with equal dignity even under unequal circumstances” (to quote a former Danmarks Radio head of children’s), and for giving children age appropriate ways to reshape the world.
13:30 - 14:15		"Finnish Society on Media Education as a global innovation" Presented by Aniina Lundvall, Finnish Society on Media Education, Finland (Read her bio) The Finnish Society on Media Education is an organization whose purpose is to promote multidisciplinary research and practices of media education in Finland. The network of the Society comprises a dozen companies, associations, unions, cultural organizations involved with child and youth work, and private individuals from various vocational branches, from all over the country. The organization operates in a multi-professional manner, combining research and practice with different branches of science. A portal for media educators produced and maintained by the Finnish Society on Media Education, www.mediaeducation.fi, was launched in the autumn of 2007. The site caters to the needs of people interested in media education and provides support to media education professionals and parents.
13:30 - 14:15		"Experiences and attitudes towards sexual exposure on the Internet" Presented by Maria Nyman, the Swedish national board for youth affairs, Sweden Why does young people expose themselves sexually on the internet, and how many has sold sex for som kind of compensation? Sexual proposals are common on the internet but is it really a problem? What is the risks and disatvantages with the internet and how does young peolpe deal with this? The report "Se mig - unga om sex och internet" is about young peoples attidudes and experiences about sexual exposure and sexual explotation. The results are based on two large national surveys among young people aged 16-25 years.
16:45 - 17:30		"MPC what is it? A unique training center for media" Presented by Dan Nilsson (Read his bio) and Robert Kallström (Read his bio) , Karlstad Media Education Centre, Sweden MPC- What is it? A unique training center for media Education within all areas in media incl. pre press -Mainly students in upper secondary school (age 16-19) -Commissioned education -University -Companies -Employment office • Cooperation with media releated businesses -Radio/TV -Newspapers (text, photo/graphics) • Commissioned work -Advertising (films/radio) -Books -Photo -Advertising campaigns -Multimedia works
13:30 - 15:00		"Youth moving youth policies forward" Moderated by Susana Giner, Institute for Global Ethics UK Trust, UK (Read her bio) and Linda Raftree, Plan International, USA (Read her bio) Global Youth Council's concluding session.
15:30 - 17:00		"grand Hall. World Summit Highlights. Conclusions and recommendations on the challenges in young people's world of communication" 2013 - Next World Summit host introduction Closing ceremony

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